The Snohomish elloAGENCY
Providing Aggressive Marketing Training & Support For The Real Estate, Home Loan & Insurance Professionals From Olympia To Bellingham, WA.Archive for new business
The Truth About Social Media Profile Upgrades
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The Truth About Social Media Upgrades
Social media or profile upgrades offer a wide array of useful services including security and added content-type features. They also offer a greater range of contacting more people or creating larger groups.
For those companies who are using social media to promote a product or service these types of upgrades can be beneficial as long as a CONSUMER MANAGEMENT SYSTEM is in place and used properly. If not, typically, the business is wasting time and money on these extra features.
To get the most value from these types of online services we recommend you evaluate your current process for developing prospects and follow up before you invest money in these types of upgrades. Once you are proactively harvesting leads, developing prospects, and capturing new business customers, then these services will truly enhance your efforts for even better results.
Ask your elloAgency consultant to conduct a complimentary NEW BUSINESS DEVELOPMENT REVIEW. This will show you where you need to improve to develop a stronger online presence in today’s electronic marketing world. This is a complimentary service, so call now, there is no obligation.
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The Truth About Email Marketing Lists
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The Truth About Email Marketing Lists
It seems clear, since sending unsolicited emails is considered SPAM, which is actually a crime in this county, that most business owners would realize that purchasing email lists may be a bad idea. No matter who the list owner is, you can rest assured that the email address owners on the list would not be happy knowing their email information is being bought and sold.
Aside from the obvious legal issues, there are various quality issues as well. For example, we examined a list sold for hundreds of dollars to a marketing agency in Tacoma. The list was 90% government agencies, local schools, and nonprofit organizations; which was of no value to the purchaser.
Another issue is demographics. Very few emailing lists are going to target your service area specifically and you have no way to verify that no matter what the seller tells you. This means that many of the recipients of your email marketing could not be your customers even if they we interested.
You can create your own, perfectly legal email list using CONVERSION and ENTICEMENT tools in conjunction with your website and online marketing campaigns. Before this type of lead generating tool can be effective, a company must first have a CONSUMER MANAGEMENT SYSTEM in place to process the leads and prospects produced by this type of activity.
Your elloAgency consultant will be happy to evaluate your emailing campaign plans and make recommendations to improve the process to help you improve your new business development practices. This is a complimentary service, there is no obligation, so call today.
The Truth About Website Listing Enhancement Services
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The Truth About Listing Enhancement Services
Listing enhancement products are available on nearly every commercial website on the Net. These services typically improve your business listing ranking on the site, give you more tools to promote your products and services, and provide a certain amount of search engine support as well.
But these services will seem like a waste of money if the business marketing manager does not have a proactive CONSUMER MANAGEMENT SYSTEM in place. Without it, creating connections and proper follow up to generate “New Business” does not get done and these types of services take the blame.
Most companies today are doing it backwards; in other words, they are purchasing online marketing products before they have a program in place to harvest the leads and these entrepreneurs are not getting the results expected. The average life span of an Internet lead is less than one hour, so time is of the essence here.
Your elloAgency consultant will complete a complementary NEW BUSINESS DEVELOPMENT REVIEW and explain how to create a more effective CMS for your company. There is no obligation, order your review today.
The Truth About Back Linking Assistance
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The Truth About Back Linking Assistance
Back links and/or back linking; also known as incoming links, inbound links, and inward links are basically links and content placed on one website to direct traffic to another website. Back linking is one of the key ingredients used to support search engine optimization of a company website.
Back linking the company website is always a good idea and there are two ways to establish back links; the wrong way and the right way. Paying for back linking services before you have a system in place to produce profitable results is a waste of money and the wrong way.
The right way to set up back links is to first, without spending any money, develop your online marketing campaign to include a Consumer Management System which will capture the new business while developing more exposure for your company website.
Using the MyCMS method of marketing your company on the Net creates a viral culture among your prospects that will generate back links using social relationship support which is also free.
Once you have a system in place that is consistently producing results, then if you want to enhance that result you can consider paying for back linking assistance. Just make sure the company you hire really creates back links and doesn’t just take your money.
Your elloAgency of Snohomish County consultant will be happy to answer any questions you may have about back links. This is a free service and there is no obligation to buy. You can reach us at: 360-387-4751 or via email at: elloSnohomish@gmail.com
The Truth About Pay-Per-Click Advertising
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The Truth About Pay-Per-Click Services
Pay-Per-Click advertising is a game of inches and certainly has its value if micromanaged properly. Micromanage means that to obtain the best return on your marketing investment here you must monitor and make changes to your campaign almost daily.
The advantage to this type of marketing tool is that only people who are interested in what you are offering click through to learn about your offer. The drawback is that this includes any individual anywhere on earth that clicks your offer for any reason. Even if they could not possibly be your customer, you pay for the click.
For most small to medium sized companies, this type of service is not necessary to develop a reliable online, lead generating presence. This is a service that is used after your company has developed a proactively efficient methods for capturing the business generated. Otherwise it will become a disappointing waste of money.
The elloAgency consultant will make sure that your system for capturing and managing your leads and prospects is in place and functioning before you spend any money on this type of promotional service.
The Truth About Banner Impression Advertising
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The Truth About Online Banner Advertising
Banner advertising services are typically sold by the impression; in other words, your product or service image and message will be displayed a certain amount of times, in a defined target market, for a fee. The trick is to maximize the number of views from people that could actually be your customers.
Banner advertising services have value, but a company can only benefit from that value if the proper procedures are in place to capture the new business contacts and/or leads that are generated by this type of advertising in a timely manner.
A CONSUMER MANAGEMENT SYSTEM in place before you spend any money on this type of advertising service is an absolute must. If not, the leads and potential prospects generated will be mishandled and/or lost. Focusing on how the information received is processed is the key to benefiting from any kind of online marketing tool, not just banner ads.
Your elloAgency consultant will explain how to create a CMS that will proactively harvest leads, develop prospects, and capture new business before you spend any money on Banner Impression Advertising products.
Create A Powerful Online Presence With Zero Money!
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NOTE: It does not require one dime to construct a powerful online marketing system, so do not spend any money while you are developing your program. Once your program is operational and producing the connections you need, then you can consider additional advertising services to boost what you have built. See Example Online Program
At the elloAgency of Snohomish County we refer to this marketing system as MyCMS, or Custom Consumer Management System. If you have any questions while you are designing and creating your system, feel free to contact us for assistance.
Define: Powerful Online Presence
- A working system, process, or program actively harvesting leads, developing prospects, and capturing new business no matter what the demand.
Define: System, Process, or Program
- A multi-faceted online lead producing machine built using the relationship building tools available on the Web.
Define: Relationship Building Tools
- There are five different types of relationship building tools used to develop marketing on the Internet. These campaigns are, in order of importance: Social Media, B2B Networking, Enticement Marketing, Business Directories, and Product & Service Reviews.
Define: Zero Money
- You can create, monitor, and maintain your own marketing campaign to produce the connections you need. Just locate the 20 to 30 sites you want to use, upload your business information and profiles, and then design the process or program you are going to use to proactively harvest the leads, develop prospects, and capture new business.
Define: The Connections You Need
- Always remember this: It is not content or money that generates the results you want, it is connections and follow up that will produce the new business capturing results you are after.
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Can You Get Customers From The Internet Without Spending Money?
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How To Get Customers From The Internet Without Spending Money
From our research we have discovered five primary marketing campaigns that can be created on the Internet to effectively support your company website and develop new business customers without spending one dime on any type of Internet marketing or advertising services.
Now our goal here is not to tell you that spending money for web marketing is not necessary, what we mean is; before you start spending money, there is a marketing foundation you must build before you spend money. Once the foundation is operational and producing, it can only improve your results if you purchase additional exposure for a working system.
It is important to focus your attention on the connections and follow up, not posting content. Each of these five separate campaigns is capable of producing connections from which you can harvest leads, develop prospects and capture new business. The development of content will occur over time by design. Only relevant websites which offer free listing and profile postings are used to create each campaign. These campaigns include:
- Relationship or Social Media Sites:
Build your profile on these sites as complete as possible, focus on connections requests. These sites produce the largest amount of re-occurring leads for prospecting. It is not the content postings that generate the leads it is the connection requests and follow up.
- Enticement/Conversion Advertising Sites:
Post here: Your special offers, coupon discounts, sales event, rebate program, gift cards, close-outs, clubs, memberships, newsletters, contests, etc. You can regulate this campaign on a weekly, monthly, quarterly, or annual basis. We recommend monthly or quarterly.
- Industry Informational Blogging Sites:
These sites are focused on promoting industry, product, and service awareness. They are used primarily to deliver information on an open forum for discussion and/or feedback. This type of public awareness campaign also produces lead connections. Multiple links can be including in this content leading to matching products and services.
- Business Listing Directory Sites:
This self-explanatory campaign includes those sites that host a business listing directory for online use. Once your business listing is 100% complete, then receives occasional maintenance to edit for company changes. The benefit is twofold. These directory website managers are using the latest technology to improve search engine ranking for their directory and the their site content (Your Business Listing) is setup to appear on the latest wireless communications equipment.
- Positive Review Cultivation Sites:
Be careful here. These sites host business review content for public use. The goal is to have enough satisfied customers, clients, patients, patrons, and guests to go online and say something positive about your company. Anything you can do to facilitate that exchange will produce greater results. If you have your company, properly listed on each review website, with back linking to your company website, plus other marketing materials; you will make it simple for satisfying remarks to find their way to the net.
Oh, setting up these campaigns could be time consuming, but it does not have to be if done right. Look at it this way, your company website is a business on a dead-end street. There is only one way for your target demographic to find you.
If you take the time to develop, monitor and maintain a five stage campaign, established properly on a 20 to 30 site network, your company website would be located at a 100-way intersection with many more people finding you each day. The point is, the end result is worth the effort and there is no Internet costs, seems like a no brainer.
If anyone would like a more detailed explanation of these campaigns, how to get started, how to monitor, and maintain them; or would like to know more about our services, just contact us via email with your request. Please like and/or pass on this post.
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Who Reads Tweets?
I was recently contacted by a Snohomish County real estate agent who wanted to know more about the elloAgency consulting services. As I began to explain to him what we do, I mentioned Twitter as an effective method to develop new connections and at that point he stopped me.
He told me that he had tweeted over a thousand times in less than a year, was following over 2,000 and had over 1,000 followers and to date could not verify one bit on new business from his efforts. In fact, he said he is no longer even reading the tweets he receives or sends tweets as it has become a big time waster.
After conducting an elloAgency New Business Development Review of his Twitter Account, I pointed out to him, among other things, that over 80% of his followers were out of his service area and nearly all of the accounts he was following were either not related to the real estate industry or out of his service area, as well.
In other words, his marketing tweets were falling on deaf ears because the people he was tweeting to could not possible be interested in what he had to say or offer. Fact is, according to many sources, over 99% of the Tweets posted are never read by human eyes.
But the tweets were not the primary cause with his failed Twitter approach. Twitter is great for making relationship connects and if you follow up with those connections, that is where the new business development opportunity lies, not in tweets, in connections.
So, it is not your tweets that bring in a lead, it is WHO you follow and WHO is following you and how you process these connections. Only follow those that could be a client and only except those followers that could be future business. Always thank those that follow and request additional connections on other relationship and/or social sites.
And most importantly, develop a proactive approach for harvesting these leads, developing prospects, and capturing new business clients from your online efforts.
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Are Page-Not-Found Error Messages On Your Website?
No one wants to lose a potential sale or lead opportunity once a prospective consumer lands on their company website. If the site has broken or dead end links with error messages, visitors most often will leave the site. When viewers see a 404 ERROR PAGE too often, will it really cost you with loss of sales?
Internet users have learned that all websites are constantly changing, in fact it seems today that the most popular commercial websites are more like a newspaper than a book. They are constantly changing, many make daily changes, which is making error pages a fact of life.
However, missing a sale because of an error page is not the biggest cause of lead and sales loses at the end of the year. GOOD LINKS are certainly important but don’t matter if the company does not have an aggressive Consumer Management System in place.
More important than a company website, banner advertising, listing enhancements, or search engine optimization; is the need for a proactive plan in place to harvest leads, develop prospects, and capture new business from a multi-faceted campaign. Without a CMS error pages and similar website anomalies are the least of a company’s problems.
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The Growth of The Relationship Marketing Industry
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Relationship sales and marketing using the Internet has become one of the fastest and most effective ways to develop new customers, whether a business thrives on multiple sales or just one sale per day. But nearly every company I review is missing the mark and needs to make changes if this new method is going to bear financial fruit for their enterprise.
In fact, the relationship or social media marketing industry is growing at such a rapid pace that over 80% of the companies attempting to develop this type of advertising plan are not keeping up and, for the most part, are wasting valuable time and money in the process.For example, new social-type marketing sites are popping up every day but very few sales managers venture past social sites such as Facebook, Twitter, Merchant Circle and LinkedIn. While these are all part of an exceptional foundation for an online campaign, today, there are over three dozen more complimentary (FREE) marketing sites which, if incorporated, will multiply the positive effects of a solid online sales experience.
Look at it this way; If your company is on a dead end street, there is only one road to your door for new customers to find you. However, if you business is located at a busy five-way intersection ten times as many potential consumers will pass your establishment. The same is true with the Internet; 30+ websites with your business content is much better than 3 to 5 sites which is the typical situation for the majority of for-profit enterprises today.
Furthermore, many managers do not have an aggressive plan in place to monitor and manage the potential new business leads that could be developed from a multifaceted online campaign. Creating new business from the Web requires a proactive approach to harvest leads, develop prospects, and capture new business for any company.
Let me explain: Relationship marketing requires multiple contacts to cause the consumer to act. According to the latest from Google, less than 10% of the online content produced is read by human eyes. A four stage CONSUMER MANAGEMENT SYSTEM is essential to deliver enough marketing materials to accomplish this task.
In other words, creating a successful marketing plan on the Worldwide Web requires more than posting content and spending money. It must include a multiple campaign approach, using directory, social, networking, review, blogging, and affiliate sites focusing on a specific target market, coupled with a solid proactive four step plan, using social, email, phone, and in-person connections and follow ups to maintain constant communications with potential consumers.
Sounds time consuming and expensive? It is neither time consuming nor expensive if done right. In fact, it is possible to create an effective new business development plan without spending a dime with very little time consumed each month. Your elloAgency Consultant can show you how.
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Barnett Associates Realty - Serving Snohomish County
Make Sure Your Company Is Accessible On Cell Phone Searches
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According to Google, Manta, and other sources; over 50% of the Internet searches in 2012 will be conducted using a cell phone instead of a LT or PC.
Preparing your company website for cell phone compatibility is important, but there are two ways to enhance your changes of coming up in a cell phone search.
Listing your business content on sites that have already developed their cell phone compatibility is the most highly effective way to increase your changes of being found during this type of search.
Creating multiple listings on the Internet is like having more roads to your front door. For example, if you business was on a dead end street there would be only one way to find it. However, if you company was situated at a busy 5 way intersection, then there would be multiple ways to find it. The same is true with your company website.
There are 30 to 50 high traffic websites which will allow you to post content and links about your company on their site.
Your elloAgency consultant can show you how to develop this type of Consumer Management System.
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